Business
Stories

Invite your community into your everyday

Stories are the quickest way to check in with the people who already follow your business. Share behind-the-scenes moments, ask questions and get answers in real time.

Maya Ellis8m ago
Which color should we restock first?
Lilac58%
Blush42%
Send message
9:41
Must-knows

Make your Stories count

Start a conversation

Add a poll, a prompt or a hashtag sticker to any Story. Viewers can reply right from your Story.

Say more in one Story

Post videos up to 60 seconds, add a text overlay, or combine up to four photos into a photostrip.

Choose your audience

Share a Story with everyone or only with Close Friends, decide whether others can reshare it, and save the ones you want to keep with Add to Highlights.

Lena Fox21m ago
What should I wear to the launch?
Type something…
Send message
9:41
Keep it interactive

Turn viewers into participants

Ask people what they think with a poll, collect questions and ideas with a prompt, or add a hashtag sticker so your Story connects to a bigger conversation.

Viewers can reply to any Story, so a quick check-in can turn into a real conversation with a customer.

Feature spotlight

Close Friends

Build a Close Friends list for your most loyal customers, your team or the people who get early looks at what you’re making.

When you post, choose Close Friends instead of Your Story and only the people on your list will see it.

Questions?

How long can a Story video be?

Story videos can be up to 60 seconds long. For longer vertical videos, post a Mini instead.

Learn more

Can I stop people from resharing my Story?

Yes. Story resharing is a setting you control, so you can decide whether other people can share your Stories.

Learn more

How do I keep a Story around?

Use Add to Highlights to save the Stories you want people to keep finding.

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Go Create

Bring your business to life and share it with the world.